Social media that built a national gym community.
Client
DW Fitness First
Sector
Gym
Service
Social Media
Location
UK
Year
2017
200%
Engagement rate increase
50K+
New followers gained
12
Months managed
500+
Pieces of content produced
The Brief
DW Fitness First needed a social media presence that matched the scale and ambition of their national gym network — consistent, engaging, and community-driven.
The Challenge
Managing social media for a multi-site gym brand requires balancing national brand consistency with local relevance — all while keeping content fresh and engaging at scale.
Our Approach
How we solved it.
We developed a scalable social media strategy with content pillars, a production workflow, and a community management approach that drove engagement and brand loyalty.
Deliverables
- Social Media Strategy
- Content Production
- Community Management
- Performance Reporting
- Campaign Creative
"PulseFit brought consistency and creativity to our social channels. The engagement numbers spoke for themselves."
