Gym
DW Fitness First
Social media that built a national gym community.
DW Fitness First needed a social media presence that matched the scale and ambition of their national gym network — consistent, engaging, and community-driven.
The starting point
The challenge.
Managing social media for a multi-site gym brand requires balancing national brand consistency with local relevance — all while keeping content fresh and engaging at scale.
The approach
We developed a scalable social media strategy with content pillars, a production workflow, and a community management approach that drove engagement and brand loyalty.
The scope
What we delivered.
- Social Media Strategy
- Content Production
- Community Management
- Performance Reporting
- Campaign Creative
Project outcomes
- Engagement rate increase
- 200%
- New followers gained
- 50K+
- Months managed
- 12
- Pieces of content produced
- 500+
"PulseFit brought consistency and creativity to our social channels. The engagement numbers spoke for themselves."
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