Fitness Tech
Arc-X Music Boost
Fueling app growth through creators, content, and precision targeting.
Arc-X MusicBoost is a performance music app for athletes using wearable technology such as Whoop, Garmin and Polar. PulseFit helped connect its adaptive music offer with performance-focused athletes through creator content and targeted acquisition.
The starting point
The challenge.
Arc-X had a clear product and audience, but needed a reliable acquisition process. Credible creative and a structured testing programme were required to reach the right athletes and support app growth.
Inside the project
The right people. The right context.
Find credible voices.
Creator sourcing centred on fitness influencers aligned with Arc-X and its performance-focused audience. Outreach and relationship management helped bring the right people into the content programme.
Connect content to training.
On-brand video coordination gave the app a place in an athlete’s training world. Creator-led content helped explain a product built around adaptive music and wearable technology.
Give the creative a test plan.
Targeted Meta campaigns reached wearable technology users. A structured creative testing process and performance reporting connected content production to acquisition decisions.
The scope
What we delivered.
- Creator sourcing and outreach
- Influencer and UGC campaign management
- On-brand video content coordination
- Meta advertising setup and management
- Performance tracking and reporting
What the project established
- Established a creator-led acquisition programme
- Coordinated on-brand creator and influencer content
- Created a structured foundation for app marketing
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