Independent fitness branding studio
Strategy, identity and websites for ambitious fitness and wellbeing businesses.
01 / 04Client project
Making the strong. Stronger.
Identity / Website / Apparel
Inside HubFiiiT
From positioning and identity to the website, campaigns and merchandise. A complete brand for a business bringing wellbeing into the workplace.
Explore the HubFiiiT project
01Positioning / Visual identity
A positioning workshop gave the workplace wellness offer a clear audience and message. Bold typography, yellow and a flowing line became the foundations of a recognisable identity.
02Website design / Development
The website brings the identity and workplace wellbeing proposition together. A consistent visual language connects what business decision-makers see online with the wider brand.
03Campaigns / Editorial design
Social content, email campaigns and printed materials give the brand a useful role beyond its logo. The same typography, colour and movement connect everyday communications with practical wellbeing guides.
04Merchandise / Ongoing support
From promotional cups to branded clothing, the identity keeps its character at different scales. Ongoing design and consultancy support help carry that consistency into the next piece of work.
The wider picture
MST Systems
Identity · Website · Apparel
An identity, website and apparel for a strongman coaching business with a community at its heart.
Explore the story
Arc-X MusicBoost
Creators · Content · Campaigns
Connecting a performance music app with athletes through creator content and targeted acquisition.
Explore the story
1st4Fitness
Positioning · Messaging · Campaigns
A clearer position and message for a coaching business with a broad range of training programmes.
Explore the storyWhat we bring
The atmosphere. The coaching. The community. We find what makes your fitness business matter, then give it an identity people recognise and a story they want to be part of.
A clear position, a compelling offer and the words to tell your story. We work out why the right people should choose you.
Explore brand strategyAn identity with personality and purpose. From your logo and typography to the kit your team wears and the signs above your door.
Explore brand identityA digital experience that feels like your business at its best, with a clear journey from first impression to enquiry.
Explore websitesIdeas, creative and campaigns that bring your brand into everyday life, with a consistent voice across each channel.
Explore campaigns & marketingThe person behind PulseFit
Jack Willoughby
Founder, strategy & creative
Belfast, working across the UK.
I started on the gym floor. Today, I help fitness businesses bring the quality of what they do into the way they look, sound and show up. You work directly with me, from the first conversation to the final rollout.
A little more about meLaunching something new or ready for your next chapter? A few lines is plenty. I'll reply within one working day and we can talk through what would help.
Prefer email?
hello@pulsefitagency.comBased in
Belfast, working across the UK.
