Brand Roadmap Session · £295
Your fitness brand, properly diagnosed. In 90 minutes.
Ninety founder-led minutes on your business, your market and your brand gaps, followed by a written roadmap you keep. £295, credited in full against your project.
Fitness brands only. 50+ built. Two sessions a week, founder-led.
Credited in full against your project
Written roadmap delivered within 3 working days
In short
The Brand Roadmap Session is a paid 90-minute consultation from PulseFit, the UK's fitness-exclusive branding agency. You get a founder-led working session on your fitness brand, market and gaps, followed within three working days by a written roadmap with a prioritised fix list and rough costs. It costs £295 and is credited in full against any project you go on to do. You keep the roadmap either way.
Most fitness businesses don't have a brand problem. They have a guessing problem.
Three logos, a website a mate built, colours nobody chose on purpose, and no clear idea what to fix first. So money gets spent on the loud thing instead of the right thing.
The Roadmap Session ends the guessing: you find out exactly what your brand needs, and in what order, before you spend properly on any of it.
A plan, not a pitch.
Ninety minutes and three working days later, you walk away with a document you can act on — with us, or with anyone else.
A clear read on where your brand sits against your actual local competitors.
The specific things quietly costing you members, enquiries and pricing power.
A prioritised fix list, in order of impact, with rough costs attached to each.
A written roadmap you keep and can act on, with us or with anyone else.
Ninety honest minutes with the founder who has built 50+ fitness brands.
There's no lose condition. That's on purpose.
£295 today
Secures your session and your written roadmap. One fixed price, no proposal, no surprise.
Work with us
The full £295 comes straight off your project. You're not paying twice, and never for a pitch.
Or don't
You still keep the roadmap, and a plan you can hand to any designer. We part as friends.
Three steps. No theatre.
Book and pay
Pick a slot that suits you and lock it in. Ninety minutes, on a video call, no prep marathon required.
The session
We go deep on your business, your market and your brand gaps. Fast, honest, and entirely about you.
Your roadmap
Within three working days, a written plan with priorities and rough costs. Yours to keep and act on.
Built for three kinds of fitness business.
Personal trainers
Charging £40 when the coaching is worth £80. We map the brand that lets you charge what you're worth, and build a business beyond the Instagram grid.
Independent gyms
A new place opens down the road every month. We map what makes members choose you first, before they've tried you, and pay more to do it.
Boutique studios
Pilates, reformer, HIIT, yoga, strength. We map the brand that finally matches the quality of your programming and the price on the door.
Not for gyms without ambition, one-off logo requests, or businesses that mainly want social media managed. No hard feelings, we'll point you somewhere better.
“I started on a gym floor selling memberships. People never bought the offer or the discount, they bought a version of themselves they wanted to become. That's brand, I just had the wrong word for it. A decade later I've built 50+ fitness brands on that one idea.”
Jack Willoughby, Founder, PulseFit. More about Jack →
50+
Fitness brands built
2019
Fitness, and only fitness, since
90 min
Founder-led, every session
3 days
To your written roadmap
Brands we've already built.
Online Coach · 2024
MST Strongman
Branding, Website & Apparel Design
Independent Gym · 2025
Radiant
Branding
Wellness Brand · 2024
HubFiiiT
Branding, Website, Graphic Design & Marketing
50+ fitness brands launched. Trusted across the UK. Fitness, and only fitness, since 2019.
The bits people ask before booking.
Why is the session paid when other agencies offer a free call?
Because free calls are sales calls, and you can feel it. The £295 buys a working session with a clear deliverable: a written brand roadmap you keep. Paying a little also means everyone turns up serious, so the ninety minutes go on your business instead of qualifying you.
What do I actually walk away with?
A written brand roadmap. Where your brand sits against your local competitors, what's quietly costing you members and pricing power, and a prioritised list of fixes in order of impact with rough costs. It's yours to keep and act on, with us or without us.
What if I don't go ahead with a project afterwards?
Then you keep the roadmap and we part as friends. You'll have spent £295 on ninety minutes with someone who's built 50+ fitness brands, plus a plan you can hand to any designer. There's no lose condition, which is deliberate.
Is the £295 really credited in full?
Yes. If we work together on a project afterwards, the full £295 comes straight off the price. You're not paying twice, and you're not paying for a pitch.
How soon do I get the roadmap?
Within three working days of the session, while it's fresh. Written up properly, not scribbled notes.
Do I need to prepare anything?
Bring your numbers, your main competitors and your honest frustrations. That's plenty. If you have brand files or a website, send them ahead and we'll have looked before you join.
Who runs the session?
Jack, the founder. Not an account manager, not a junior. The person who built the brands in the portfolio is the person in your session.
Is this only for fitness businesses?
Only fitness businesses: gyms, studios, coaches and fitness products. It's all we do, which is why there's no industry learning curve on your time.
Book Your Session
Two sessions a week. Worth grabbing one.
Founder-led means the founder is actually in the room, so capacity is real, not a fake countdown. Tell us a little about your business and we'll get you booked in.
Credited in full against your project
Prefer email? hello@pulsefitagency.com