The campaign that filled their gym floor.
Client
1st4Fitness
Sector
Independent Gym
Service
Marketing Campaign
Location
UK
Year
2024
840
New memberships
£420K
Annual recurring revenue added
£7.20
Cost per acquired member
31%
Reduction in churn rate
The Work
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The Brief
1st4Fitness had been running gyms successfully but were stuck in a growth plateau — new memberships were flat and their marketing wasn't delivering results.
The Challenge
With a membership model relying on both acquisition and retention, 1st4Fitness needed a campaign strategy that attracted new members while re-engaging lapsed ones — all with clear attribution.
Our Approach
How we solved it.
We built a full-funnel campaign strategy: prospecting, retargeting, and reactivation — each with location-specific creative and clear conversion paths.
Deliverables
- Full-Funnel Campaign Strategy
- Meta Advertising
- Google Advertising
- Email Reactivation Sequence
- Lead Magnet Design
- Landing Pages
- Monthly Performance Reporting
- Creative Production
"With PulseFit running our campaign, January became our biggest opportunity. The results spoke for themselves."
