Consistent demand. Not just campaigns.
Consistent clients. Not just campaigns.
Full-funnel marketing that brings new clients in and keeps existing ones engaged. Social, paid, email — all built around your brand, not bolted onto it.
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Most fitness businesses do marketing reactively — a post when they remember, a January campaign when everyone else runs one. We build the systems, strategy, and content that fill your business month after month, not just in peak season.
Everything your marketing needs, done right.
Social Media Strategy
A clear content strategy built for your audience — content pillars, posting cadence, platform focus, and a 90-day content calendar. No more guessing what to post.
A clear content strategy built for your audience — content pillars, posting cadence, platform focus, and a 90-day content calendar. No more guessing what to post.
Content Creation
Graphic design, copywriting, and video editing for your social channels. On-brand, consistent, and created with your audience's decision-making journey in mind.
Graphic design, copywriting, and video editing for your social channels. On-brand, consistent, and created with your audience's decision-making journey in mind.
Paid Advertising
Meta and Google ad campaigns built for your goals — prospecting for new members, retargeting warm leads, or promoting specific events and programmes.
Meta and Google ad campaigns built for your goals — prospecting for new members, retargeting warm leads, or promoting specific events and programmes.
Email Marketing
Nurture sequences, member retention emails, reactivation campaigns, and newsletters — all written and designed to drive action, not just open rates.
Nurture sequences, member retention emails, reactivation campaigns, and newsletters — all written and designed to drive action, not just open rates.
Campaign Planning
Full-year campaign calendar with key fitness dates, local events, and seasonal opportunities mapped — so you're never scrambling for a January idea in December.
Full-year campaign calendar with key fitness dates, local events, and seasonal opportunities mapped — so you're never scrambling for a January idea in December.
Analytics & Reporting
Monthly performance reports with clear attribution — you'll know exactly which channels are driving enquiries, bookings, and new memberships.
Monthly performance reports with clear attribution — you'll know exactly which channels are driving enquiries, bookings, and new memberships.
Lead Generation
Lead magnet creation, landing page design, and follow-up sequences that build your list and fill your pipeline between peak seasons.
Lead magnet creation, landing page design, and follow-up sequences that build your list and fill your pipeline between peak seasons.
A process built for pace and quality.
Marketing Audit
We audit your current channels, content, ads, and results — identifying what's working, what's wasted, and where the biggest opportunities sit.
Strategy & Planning
A custom marketing strategy built for your business, audience, and goals. Channels, messaging, content plan, and campaign calendar all agreed before we spend a penny.
Content & Creative
All content and creative produced to your brand standards — social graphics, ad creative, email templates, and any lead magnets or landing pages needed.
Launch & Manage
Campaigns go live, organic publishing begins, and we actively manage performance — adjusting targeting, creative, and spend based on real data.
Report & Optimise
Monthly reporting meetings with clear numbers: leads, bookings, cost per acquisition, and return on ad spend. We tell you what's working and what we're changing next month.
Every project follows the same proven structure — strategy before design, substance before style.
See our full process →Marketing work that speaks for itself.
Questions about our marketing service.
How much should I budget for paid advertising?
For most fitness businesses, we recommend a minimum of £500/month in ad spend to gather enough data and generate consistent results. Our management fee is separate from your ad budget. We'll give you a specific recommendation based on your goals and market.
Do I need a rebrand before starting marketing?
Not necessarily — but your marketing is only as effective as your brand allows it to be. If your brand isn't communicating premium, ads won't fix it. We'll tell you honestly whether your brand will support effective marketing before we start.
How long until I see results?
Paid advertising can generate enquiries within days. Organic social and content marketing typically takes 60–90 days to build momentum. We set realistic timelines and expectations upfront — no promises we can't keep.
Do you manage my social accounts fully or just advise?
We offer both. Full-management means we handle strategy, content creation, scheduling, and community management. Advisory means we build the strategy and content plan, and you execute with our guidance. Most clients start on full-management.
Is there a minimum contract length?
Our marketing retainers are typically 3-month minimum terms, with monthly rolling after that. This gives us enough time to build momentum and give you a fair view of results.