04 / MarketingPulseFit services
Keep your brand moving.
Campaign planning, creative content, paid advertising and email for fitness and wellbeing businesses. A considered plan for reaching people and learning what works.
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View project ↗The purpose
Marketing works better when the audience, offer and message are clear. We connect those decisions to a practical content and campaign plan, then review performance so the next decision is better informed.
What the work can include
Scope agreed around you
A clear scope.
Useful outputs.
These are the building blocks of our marketing work. Your proposal sets out the specific deliverables, review stages and handover for your project.
Social Media Strategy
A clear content strategy built for your audience — content pillars, posting cadence, platform focus, and a 90-day content calendar. No more guessing what to post.
Content Creation
Graphic design, copywriting, and video editing for your social channels. On-brand, consistent, and created with your audience's decision-making journey in mind.
Paid Advertising
Meta and Google ad campaigns built for your goals — prospecting for new members, retargeting warm leads, or promoting specific events and programmes.
Email Marketing
Nurture sequences, member retention emails, reactivation campaigns, and newsletters — all written and designed to drive action, not just open rates.
Campaign Planning
Full-year campaign calendar with key fitness dates, local events, and seasonal opportunities mapped — so you're never scrambling for a January idea in December.
Analytics & Reporting
Regular reporting on the agreed measures, such as enquiries, bookings and campaign costs, with attribution limitations and the next actions made clear.
Lead Generation
Lead magnets, landing pages and follow-up sequences that give interested people a useful reason to enquire or stay in touch.
How it comes together
Clear decisions at every stage.
We agree the brief first, review the work together and make each next step clear.
Our approachMarketing Audit
We audit your current channels, content, ads, and results — identifying what's working, what's wasted, and where the biggest opportunities sit.
Strategy & Planning
A custom marketing strategy built for your business, audience, and goals. Channels, messaging, content plan, and campaign calendar all agreed before we spend a penny.
Content & Creative
All content and creative produced to your brand standards — social graphics, ad creative, email templates, and any lead magnets or landing pages needed.
Launch & Manage
Campaigns go live, organic publishing begins, and we actively manage performance — adjusting targeting, creative, and spend based on real data.
Report & Optimise
Monthly reporting meetings with clear numbers: leads, bookings, cost per acquisition, and return on ad spend. We tell you what's working and what we're changing next month.
The work in practice
All projects
A few practical questions
Before we begin.
If your question is specific to your business, we can talk it through.
How much should I budget for paid advertising?
Media spend is separate from our management fee. We recommend a budget after reviewing the audience, offer, geography and campaign objective, with enough room to test and learn before scaling.
Do I need a rebrand before starting marketing?
Not necessarily. We review your existing brand, offer and customer journey first. The recommendation may be a focused campaign, clearer messaging or a wider brand project, depending on the problem.
How long until I see results?
That depends on your starting point, budget, audience and offer. We agree initial goals and review points before launch, then assess the evidence together rather than promise a fixed number of leads.
Do you manage my social accounts fully or just advise?
We offer management and advisory support. The scope can cover planning, creative, publishing and reporting, or a strategy your team delivers. We agree responsibilities clearly before work starts.
Is there a minimum contract length?
Our marketing retainers are typically 3-month minimum terms, with monthly rolling after that. This gives us enough time to build momentum and give you a fair view of results.
Your next chapter
Let’s work out what comes next.
Share your business, the challenge and any timing or budget you have in mind. We’ll come back with the next step.
Start a conversation