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HomeWorkMST Strongman

A brand built for strength — on screen and off.

Client

MST Strongman

Sector

Online Coach

Service

Branding, Website & Apparel Design

Location

UK

Year

2024

MST Strongman branding and website — online coach case study by PulseFit Agency

5x

Brand recognition uplift

£15K

Monthly revenue growth

300%

Website enquiry increase

6 wks

Full project delivery

The Work
MST Strongman poster series — Technique Over Pain campaign
MST Strongman branded apparel in training
MST Strongman poster wall installation
The Brief

MST Strongman needed a brand that matched the calibre of their coaching. With a growing following and strong results, they were ready to scale — but their visual identity wasn't keeping pace.

The Challenge

The online coaching space is crowded and competitive. Without a distinctive brand, standout website, and professional apparel line, MST risked blending in with every other coaching page on Instagram.

Our Approach

How we solved it.

We developed a complete brand system rooted in raw power and precision — a bold identity, a conversion-focused website, and an apparel range that turned clients into walking billboards for the brand.

Deliverables

  • Brand Strategy & Positioning
  • Logo & Visual Identity
  • Website Design & Build
  • Apparel Design
  • Brand Guidelines
  • Social Media Templates
"PulseFit gave us a brand that does the talking before we even open our mouths. The website and apparel range completely changed how people perceive us."
MST Strongman · Client