Online Coach
MST Systems
Making the strong. Stronger.
MST Systems is a strongman training and education company founded by elite strongman Shane Jerman. Its coaching had earned a respected reputation. The next step was an identity and website that reflected the athletes, philosophy and community behind the business.
The starting point
The challenge.
The identity lacked cohesion, and the website did not fully communicate the quality of the coaching. MST also needed a consistent visual system for apparel and marketing, so every part of the business could feel connected.
The approach
We worked with MST Systems to clarify its values: strength, community and performance. Those principles shaped a new logo, typography and colour palette. We redesigned the website to make its services easier to explore, then carried the identity into apparel that athletes could wear with pride.
The work.
03 selected applications
The scope
What we delivered.
- Brand Strategy
- Logo & Wordmark
- Colour Palette & Typography
- Brand Guidelines
- Website Design
- Apparel Design
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