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HomeWorkRadiant

A brand that shines in a crowded market.

Client

Radiant

Sector

Independent Gym

Service

Branding

Location

UK

Year

2025

Radiant gym branding — independent gym brand identity case study by PulseFit Agency

340%

Enquiry increase

£22K

Avg monthly revenue growth

4.2x

Return on investment

6 wks

Full project delivery

The Work
Radiant branded training apparel in the gym
The Brief

Radiant had the facility, the community, and the ambition — but their brand didn't reflect the quality of experience they delivered. They needed an identity that matched their vision.

The Challenge

The independent gym market is tough. Competing against budget chains and premium boutiques simultaneously requires a brand that is distinctive, aspirational, and unmistakably authentic.

Our Approach

How we solved it.

We created a refined brand identity — a sophisticated visual system, clear positioning, and a cohesive look and feel that elevated every touchpoint from signage to social media.

Deliverables

  • Brand Strategy Workshop
  • Logo & Visual Identity
  • Colour Palette & Typography System
  • Brand Guidelines
  • Social Media Templates
"PulseFit gave us a brand that truly represents who we are. The response from our community has been incredible."
Radiant · Client