Independent Gym
Radiant
Strength without judgement. Confidence without compromise.
Radiant is a women-only strength training gym built around confidence, resilience and community. It needed a brand strategy and identity that would express its purpose and feel welcoming from the first encounter.
The starting point
The challenge.
Radiant was entering a fitness market where appearance-focused messaging and intimidating environments could put people off. Its identity needed to communicate a different experience: supportive coaching, strength and progress measured by capability.
The approach
We defined the purpose, audience and positioning around empowerment through strength training. The identity balances boldness with approachability, with a visual language designed for beginners and experienced lifters alike. We extended it into digital applications, merchandise and in-gym branding to create a consistent expression of the mission.
The scope
What we delivered.
- Brand Strategy Workshop
- Logo & Visual Identity
- Colour Palette & Typography System
- Website & Digital Brand Applications
- Merchandise & Brand Application Assets
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