Independent Gym
Volt Fitness
Built to electrify London’s most ambitious professionals.
Volt Fitness Studio is a boutique HIIT and strength training studio for ambitious city professionals. Entering the London fitness market, it needed a brand strategy and identity that expressed a premium, energetic training experience.
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The starting point
The challenge.
The studio needed a clear position in a crowded market. Its identity had to communicate energy, efficiency and credibility while giving prospective members a distinct impression of the training environment.
The approach
We defined the brand around electric energy, performance and a community of achievers. A sharp, minimalist identity with an electric blue lightning-bolt wordmark gives that positioning a visual expression. The system extends across signage, digital platforms and merchandise, with guidelines to keep future applications consistent.
The scope
What we delivered.
- Brand Strategy Workshop
- Logo & Brand Identity System
- Full Colour & Typography System
- Comprehensive Brand Guidelines
- Gym Signage & Environmental Design
- Merchandise Design
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