A brand that hits as hard as their training.
Client
Volt Fitness
Sector
Independent Gym
Service
Branding
Location
UK
Year
2025
280%
Membership growth
£180K
Annual membership revenue
62%
Drop in churn rate
5 wks
Project delivery
The Work
.jpg)
The Brief
Volt Fitness had the equipment, the coaches, and the results — but their branding made them look like every other gym. They needed something bold, memorable, and unmistakably theirs.
The Challenge
Without a distinctive brand, Volt risked losing members to better-looking competitors. They needed to stop competing on price and start competing on brand.
Our Approach
How we solved it.
We built the Volt identity around raw energy and precision — a strong wordmark, an electric palette, and a comprehensive brand system covering every touchpoint.
Deliverables
- Brand Strategy & Positioning
- Logo System
- Full Colour & Typography System
- Comprehensive Brand Guidelines
- Social Media Templates
"The rebrand completely changed how people perceived us. New members tell us they joined because of how the brand looks."
